Individual product decision (PRAN DRINKING WATER)

Product




A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods. Anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy want or need. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.


Introduction

Drinking water is not mineral water


Each of the world-famous manufacturers of mineral water has a long history of its own test of water purity printed on each bottle for many years. The objective of a manufacturer is to keep the original water purity intact when it is bottled. Drinking water manufacturers adhere to a different ideology. First, that the value of artificial water purity. To achieve the objective, subject the water to a purification method that sometimes heavy to be distilled. Then we add some salt. The consumer becomes even more confusing because the terminology is most relevant for mineral water. You can take a guess and try to classify the tap water is cleaned once chlorine, filtered and softened. It's like cleaning the filter through the kitchen on an industrial scale.


Manufacturers of drinking water have been very jealous of the success of brands of mineral water with medicinal properties. They have been trying to do an impression of your products as pharmaceuticals, natural, ecologically pure etc. The minerals in drinking water does not always get along in terms of physiology. Any school student who did well in a chemistry course you can calculate the dose of calcium salt, magnesium and hydrocarbon. For example, making mater by a technique that mimics the natural formation filtering the water with carbon dioxide through the marble and limestone. Then it could be enriched with diplomatic limestone, magnesium and calcium as a natural water. The sodium chloride content was significantly reduced. There have been several attempts to stop water production and in the world, but without success due to low production costs.

Moreover, specialists' opinions on water purification process vary considerably. While it is purified of toxic substances and the various s salts, water might also purchase some noxious properties. That's what exactly happened in the case artificial, developed carcinogens in the water after Ozona ion "home teeth whitening".

Product and Services Attributes


Quality: Pran quality is a direct impact on service performance, it is the closely linked to customer value and satisfaction. Without quality a product do not satisfy the customer. Pran is a best quality product. Compare Pran and other product we see that Pran is the best.

For example: Two mineral water Pran and Aqua, here maxiPran customer choice the Pran mineral water. Because of Pran quality is better then the Aqua.

Feature: Pran can create higher-level of models by adding features. It has varying features. The Pran with a rich list of feature ideas.

Actual product: Pran is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural drinking water, Core benefit: It is the 99% mineral drinking Water.

Design: Pran bottle style and design is more attractive then other mineral water bottle. Its style can be eye catching. Its design more effective the customer mined.

Branding



A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Pran mineral water. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Pran”.

For example: When a consumer buys a mineral water he/she prefer Pran mineral water. Because, brand name.

Packaging

Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.

Pran Bottled water is drinking water packaged in plastic or glass containers. The dominant form is water packaged in new Polyethylene terephthalate bottles and sold retail. Another method of packaging is in larger high-density polyethylene plastic bottles, or polycarbonate plastic bottles, often used with water coolers.

Labeling


Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.

Product support service:

Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.

Pran drinking water provide some facilities their customer like:

1. 5liter pran drinking water are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.