Individual product decision(Mountain Dew)

Product

A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods.. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.



Introduction


Mountain Dew is healthier soft drinks.
Mountain Dew is a drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 40s, then by the Minge family in Fayetteville, North Carolina and across the United States in 1964.When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque.
As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products.


Product Attributes


The product attributes like shape of the bottle, color of the drink, labeling and packing are uniquely designed which actually shows the quality of Mountain Dew. The product attributes were so attractive that it really helped Mountain Dew strongly entering into the existing CSD market of Bangladesh


Quality Product

Mountain Dew is providing the quality citrus soft drink. They are strictly meeting the updated ISO standards, hence meeting the quality needs properly. Apart from this, they have hired specially trained quality employees who are always involved in the quality checking of the product through out the manufacturing process.
For example: Two soft drink Mountain Dew and Sprite, here maxi Mountain Dew customer choice the Mountain Dew soft drink. Because of Mountain Dew quality is better then the Sprite.


Feature


A product can be offered with varying features. A stripped down model one without any extras is the starting point.

For Example:

Mountain Dew creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.



Actual product


Mountain Dew is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural soft drink, Core benefit: It is the 85% healthier soft drink





Design


Mountain Dew bottle style and design is more attractive then other soft drink bottle. Its style can be eye catching. Its design more effective the customer mined.



Branding


A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Mountain Dew soft drink. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Mountain Dew”.

For example: When a consumer buys a soft drink he/she prefer Mountain Dew soft drink. Because, brand name.



Packaging


Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.

Mountain Dew is Soft drink packaged in plastic or Can containers.


Labeling

Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.

Production date Batch No SP Expire Date
1-02-2010 25063021012 10(b) 31-12-2012





Product support service


Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.

Mountain dew soft drink provide some facilities their customer like:

1. 1liter Mountain Dew soft drink are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.



Conclusion


The Mountain Dew is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘MTN DEW, in mid-May.