Thursday

10 Tips for Free Publicity to Promote Your Blog

There are blogs about nearly every subject imaginable, but a good portion of these never go beyond being seen by just a few. Your blog needs to have more authority, but it needs more readers. Here are ten free ways to promote your blog and receive more traffic.

1. Take a Look at Social Media Outlets

Myspace, Facebook and Twitter all have people who might want to read what you’re writing about. Look around the other social media sites to see if there is something you can use. The more people who have a chance to see your work, the more quality readers you will receive.

2. Create Linkbait

Linkbait is best defined as articles or controversial pieces that people want to read and share. List articles and heavily charged pieces are great to use for linkbait. If your format is easily digestible, it could qualify for being link bait.

3. Link Exchange

This sort of reciprocal activity is common among bloggers. Find blogs within your niche and ask the authors if you can exchange links. This broadens readers’ horizons by giving them something new.

4. Email Readers About Cool Stuff

This technique can be used after you know what some of your readers’ hot buttons are. If you know that someone loves it when you post about the money making aspect in your niche, send that person an email to tell them that a good article like that is coming up.

5. Join or Create Communities About Your Topic

Using your favorite blog service, create something about the niche that you love. If there is already a community dealing with that niche, join it and comment regularly. This will allow more readers to see you and you can gain expert status.

6. Mention Other Blogs

You read some great blogs which offer ideas and strategies related to your niche. Don’t be afraid to link to other blogs or put them in your blog roll. You will be thanked with more readership.

7. Write a Newsletter

Blog posts are generally limited to one topic. An ezine or newsletter can cover plenty of subjects or further elaborate upon some of the items discussed. Newsletters and ezines provide more valuable information that people want to read.

8. Write an Ebook and Give Away a Free chapter

By giving away a chapter in your e-book you are seen as more personable and generous. Your readers will send that chapter to others and you will generate more interest about your blogs.

9. Comment on Other Blogs in Your Niche

Every blogger says something different about the niche subject. Each blogger presents different ideas and new thoughts. Commenting on other blogs allows your blog to gain publicity and allows you to be seen as an expert.

10. Put Your Blog’s Address on Your Business Card

Interactions happen in the real world and business cards are still exchanged. Your blog is something that you’re proud of, so why not let your associates take a look at it?

Generating publicity is easy, but the results take time to realize. Be persistent and you will gain more readership.

How to write great quality paid reviews?

Paid reviews are one of the forms of high paying advertisement methods in the blogging world. This is not a simple banner, it’s an in depth review of the product, site or service. Reviews are one of the great assets of companies.

It’s a way to explain a product further and to make people interested to try it out. I think paid reviews are blessings for bloggers to make some extra money from their blog. Many people will not agree with me because they think it’s an evil way to use the internet -why? Because google said so. Google doesn’t like paid review marketplaces and all of those sites who sell their links.

For this reason most of the people don’t even apply for paid review sites and many of them don’t even want to talk about it. Let me tell you that, I don’t care what google thinks or what it does, “I don’t write for google(a computer), I write for people” and as long as I have my readers, I’m in the business.

Advertisers want to have their product reviewed by big blogs like ProBlogger, DoshDosh and CopyBlogger. This is not just because they have a big blog, they have a reputation of writing outstanding reviews.

If you write great quality reviews, the advertiser will like you and will refer others to get reviewed from you. Most of my reviews have top search positions for that product and this is one of the bonus ways to get better search rankings. Some people will connect with you directly for a review and that’s another source of profit.

Here are some tips which will help you to write great quality reviews,

(1) Do some research and explore
I know it could be tough. Paid review sites like PayPerPost gives only 6 hours to complete a review so doing a research on the topic is really very hard. Explore the website you are reviewing and take a look at their business. What they do, where they are from, how they manage their customers. Take a search on the internet to see what others are saying about them to have more reference.

(2) Write it as a natural post
When it comes to a review, most bloggers create nothing more than a sales pitch. Advertisers tell that to create a post like a natural content. Try to write a review as you are writing about google or yahoo search in your blog. We give lots of potential on regular posts, but we give less effort on the post which is paying us. You should provide a much valued post even you are getting $5 for that.

Please make a note that, a paid post is a part of your blog -so please write a review that is much more valuable as your other posts.

(3) Fulfill the requirements
There could be unlimited requirements of an advertiser. The reviews I’ve came across so far are different. Some are filled with many requirements and some are very simple. Every paid post requires a backlink with a special keyword. Add the keyword link in that post. There are many other requirements from each post like one of them is adding another link in the post that links an internal page.

Some advertiser wants the main keyword to be added in the title field. Like if the keyword is ‘Jobs’, you have to add the word in the title too.

PayPerPost advertisers want to track the review so they want their reviewer to add a special image link in the post. This way they will know that if the article is still online or not.

Some advertisers wants to have more in a paid post like a special image, logo, video or a special disclosure link. You have to add it on your post.

(4) Forget about word count and minimum requirements
Advertisers will set the minimum word count of your paid review like 50, 100, 200 or 300 words. You have to forget about the word count and have to write in the way you want. Write a normal review about the product, the key features and everything you want your readers to know. But if you want to be strict and write a review on 50 words, then it won’t be a valuable content. Add value to your post and add images to make the review more interesting. Add additional links if you like.

(5) Be personal on your review
Don’t just create a sales pitch or an advertisement. Write a review with your own point of view. Your readers will want to know what you think about this site/ service. Be personal, add personal experiences. Being personal will make the review more appealing to the audience.

(6) Don’t remove the links and review
This is one un-professional thing you should not do with a review. Most of the time bloggers remove the links or the entire review once they got paid. This is bad because the advertiser is watching your blog and you will lose reputation. Most of the paid review sites don’t like this and will terminate your account. The money for a review is precious to you and the same time it’s very precious to your advertiser. Don’t remove the links once you got paid.

In direct advertisement method, you will be paid first before doing the work. So don’t scam your advertiser by not doing a review or publishing a bad quality review.

(7) Focus on your reputation
If you write great quality reviews, your advertiser will love you and they will trust you. Try to build a good reputation on the marketplace to have long term benefits. If you write great articles, they will vote for you and this will help you to get more reviews. There are some review sites which allows you to get vote from the advertiser. This one is from PayPerPost,

10 Ways for teens to make money online

Make money‘ is the favorite topic for any one specially for teenagers who always want to look something they love to do and to make some extra cash. Teenagers look for those sources which are easy to do, have adventure and the source where they have to invest little to no money. Thanks to the world of Internet where you can find lots of make money online opportunities and you can do all this staying at home. Here are the 10 Ways for teens to make money online.

1. Pay Per Click
You run a blog for fun. It could be on any topic you like. Once you have enough visitors in your blog/ website, you can monetize it with pay per click advertisement. You just have to sign up as a publisher and then you have to put the ads on your blog. When a visitor clicks on your ad, you will get an amount of profit, that’s it.

You can put your focus on your blog and let the income grow. This is the best and easy model to make money online not just for teenagers, but for all webmasters. A very popular PPC service is google adsense, and there are lots of them like, Bidvertiser, Yahoo publisher network, Crisp ads etc. Its free to join and earn.

2. Paid/ Sponsored reviews
If you have a blog, you can make big money by writing paid content. You will get an average of $5-$20 per 100-200 words sponsored content. If you have a blog with more traffic and search ranks, you can make even more with every paid reviews. This is more advanced way to earn money online and better than PPC.

There are different paid review sites like PayPerPost, Smorty, LoudLaunch, Sponsored Reviews etc.

3. Affiliate marketing

You can sign up as an affiliate for different companies and services. Just put the affiliate ads on your website and let your visitors sign up under your link. For every successful sales of a product and service or a sign up, you will get a commission. This commission can be different among products. An average commission could be $5-$20 or if the product is more exclusive, you can also make $50-$100 per sales.

Affiliate marketing is tougher than any other models because you have to drive targeted traffic to your site. Take a search on google about free affiliate programs on your niche and sign up for them.

4. Sell a service
If you do any other offline jobs, you can use the internet to sell your service. If you are a fashion designer, party organizer, photographer or do music with your band, you can create your own website to market the service in your neighborhood. You market your service online, like shopping for old and disable people, babysitting, lawn cleaning etc.

Teenagers do lots of things offline for earnings, you can use the web to promote it. Add full details of your service, images, jobs you have done before and the rates and see people calling you for help.

5. Web reseller
You can become a web reseller to make some extra cash online. Sign up for a reseller account in any web company and manage your domains. Sell domains and hosting services and make profit. This sure needs some investment, but once you know the game, you will make big profits.

Before you start this business, make sure you know about websites, webmasters, domains and everything or else you will be a teen failure.

  • Without a website
6. Ebay auctions

Ebay is the no 1 online market place where buyers and sellers meet together. You can make money with ebay by being their affiliate. You can also make money by selling your stuffs online. Lots of people make money online with ebay auctions. Signing for an ebay auctions account is free but you need some money to put your things on auctions.

You need good and unusual things to sell on ebay, need to have a credit card, a paypal account and a service to ship your products. Ebay auctions could be harder to understand and to make profit, but it works and many teenagers are making serious money by selling their old stuffs.

7. Sell a status
Most of the teenagers today are heavily involved in social media like facebook, digg, stumble upon and in my space. If you are a power user in any of the social platforms, that means you are having a great asset. Power user means, you have lots of friends and fans, big authority, your submitted content gets lots of exposure etc.

Social status are useful for bloggers and webmasters. You can take payment to submit content on social sites. Many of the digg power users take $300-$500 per submission. You can also sell your profile to another user to make a big money. By the way, I’m a power user in Facebook. If you want some huge traffic for gaming websites, I can help you.

8. Take surveys
Before blogging, PPC, paid posts and affiliate marketing; online surveys were popular. You don’t need a website to take surveys. You just have to complete each survey jobs and get a profit. There are programs which pays you to read and process emails, playing games and shopping. Some of the survey sites are, Survey savvy, Inbox dollars.

9. Web designer
Lots of the people today are entering into web business and they want a good looking website. You can make a living by designing websites for people if you have lots of creativity and some web designing skills.

People are looking forward for teenagers to design their web because teenagers are more creative and the site is also designed for teen audience. Sometimes you may also have a permanent job to maintain a website. This is a nice way for teens to earn money online.


10. Entertainment
You can record your podcast with technology tips and can spread this to people online. You can also record a video of your music band or even your own tips about iphone. Give these podcasts/ audio and videos for free and people will like to get more from you.

You can also sell cd’s and dvd’s. You can get paid for your offerings. There are many online video and audio sharing websites who pays for your content.

Why should you write when no one is going to read it?

Blogging is not like the old times where people would like to spend hours in a blog to read every word from the post. This is the late 2009 and social media is soon taking over on all of your online habits. When was the last time you had read a post from the beginning to end? New media blog readers scan those headlines and will only click on the link they are interested; after appearing on your blog they will start to scan your site and if they are in a mood, they will tweet your post or comment on it if they are trying to build links for their site.

So why don’t you take a different approach to get the attention from your readers; harvest some traffic and monetize it? Here are some great ideas which will replace your boring blog posts,

Post a funny pic!

Yes I do know that too! 90% of the pages being popular on StumbleUpon are funny or worthless pictures. Take your camera and shoot a picture. If you don’t have one, then search on flickr and get a good one. Be sure to credit the photographer for that!

Tell them the story they already know!

When there’s news, a lot of bloggers will be posting the story on their blogs. This is way of viral promotion and the way your readers will be benefited. The story doesn’t remains new but still people tend to promote the same story from different sites. This is nice way to get some juicy traffic from influenced audience.

By the way, did you know that facebook has aqcuired friendfeed for $50 million?

The FriendFeed team is extremely excited to become a part of the talented Facebook team. We’ve always been great admirers of Facebook, and our companies share a common vision. Now we have the opportunity to bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world and to work alongside Facebook’s passionate engineers to create even more ways for you to easily share with your friends online. ~ff blog

Share a list of posts from the web!

This just works every time! You search the web for a topic and collect some very good resources. Then you list all of those links on a post and there you have your big list post. Not only your readers will love the collection, they will come to that page again and again to get to those articles.

Write a tutorial post

Figure out how you have connected the coffee machine to your power socket and write it on your blog! Here you have a great new tutorial: “How to connect your coffee machine.” Tutorial could be on anything and these are the most searched things on the web. Tutorials help the person looking for a solution and it will bring a lot of incoming links. Share it even if it’s a child’s play :)


7 reasons why most bloggers quit blogging within a year


I have blogger friends and also friends who are new, excited about the concept of internet marketing. Most of them have started to blog or either planning to start off a blog. But as the time goes, these faces disappear from the online world and soon I wonder what happened, why they are not actively blogging like before? Most of the enthusiastic blogger friends of mine don’t even make it up to at least one year as they fall.

Now today I’m sharing a few reasons why most bloggers quit blogging within a year. I want you to read them below if you are a newbie blogger and make sure you don’t quit blogging.

1 You don’t love blogging

You will quit if you start something that you don’t love at all. Sometimes bloggers blog just for updating their site or to keep up with the audience. If you don’t love blogging or even blogging on this topic, why blog? You have to care about your blog and your readers. You never know who is following your blog and waiting for great new updates.

2 You run too many blogs

I know few people who manages too many blogs like a main blog, tech blog, personal blog and another blog about their blogging habits. After all that you also have to manage being you, your family and work too! Running too many blogs at once is really hard and you will get bored with it real soon. When I started amader dunia, I had another regular blog running and when amader dunia started to take off, it was really hard to manage 2 blogs at once; so I quit blogging at my first blog and focused on amader dunia

3 You want to make money online

No there’s no problem at making money with your blog but the fact is that majority of the bloggers start to blog just because they want to earn money from their blogs. You can’t earn money with a blog before building a content rich website. You have to provide the content and a reason to read from your site. Most bloggers get frustrated at this and at some point when they see it’s impossible for them to continue, they quit.

4 You didn’t invested any money on it

Blogs are free with blogspot or wordpress but it needs investment if you want to own a domain, have to host the content at your webhost. I’m running meghlaakash on HostGator servers from January 2009 and since then I have paid $130 so far, that means almost TK 9,000 alone in the hosting. Additional money spent on buying and renewing domains, contest giveaways and the bills I paid for my PC upgrades and internet subscription. So just because I have spent so much money for my blog, I won’t stop blogging that easily.

5 You are not blogging with wordpress

The majority of the bloggers are using free platform and have never tried out wordpress. Wordpress is cool for bloggers and web site owners with so many great features, themes, tools and flexibility. Just because you have a blogspot blog, you don’t care about your blog and finally you quit.

6 You are not even writing your own posts

Most bloggers are too lazy to write blog posts themselves and what they do is to copy paste content from the web. They think they are smart and nobody will ever know. You won’t attract people with copied content even if they are great writings, google won’t give you good rankings either.

7 You are not reading other blogs

You don’t read other blogs at all and you quit saying “Blogging sucks!” -you have no rights to say this buddy, the blogsphere is a tremendous place with high quality professionals. If you don’t read other blogs, you will soon run out of ideas and motivations. Also reading other blogs will give you new tips to maximize blogging efforts.



How to Make Even More Money with your blog?


There are so many usual tips on money making and a whole lot of them are currently resting on my blog, now here I’m going to share a few tips that will help you make even more money from your blog. Here it goes,

Don’t monetize your blog

Wait, is this a SPEED BREAKER? Yeah this is a strategy. When you start your blog, try to build the content and don’t put any ads on your blog for at least 4-6 months. Promote your blog and add more useful content. When you will do this, people will see that this blogger is not monetizing his blog and will get more interested in reading your blog. People will connect with you and ask you for advertise on your blog. This way when you will open up the ads on your blog after 6 months (when you will have a good readership and a page rank) you will start getting ad offers and make even more money from your blog.

Optimize your adsense ads

If you are using adsense, then try to make it blend into your content and theme. Add less ad spots on your blog and put them in top. So you will get more clicks and more money. Try filtering the MFA ads using the competitive ad filter option in adsense to keep your ad stream free of low paying ads.

Sign up for many paid review sites

When you sign up for many paid review sites and submit your site on their marketplace, the chances are you will receive regular offers and can post the paid review in your blog. Paid reviews are great way to build content and earn extra money without even using ad space.

Offer a service

Create a section on your blog called “services” where you can offer your services such as consulting, freelancing, photography or logo design. I have a section called Hire Me and it has sent so many client toward my web design service. This is a nice way to make even more money from your blog.

Donation button

Many bloggers offer a paypal donation button on their blog. Now they ask for donations in return for their contribution. You can too add a paypal donation button on your blog and this way your readers can donate you some money.

Wednesday

How To Hire A Professional Resume Writer

If you have been conducting a job search recently, you know how incredibly competitive the job market is right now. To really stand out from the masses, to win interviews, and to get the job offer, you have to give yourself every available edge possible. For those job searchers truly interested in conducting a fast, successful search, that includes a professionally written resume. Especially right now, when unemployment is so high, promoting yourself with a professionally written resume has become almost a necessity-not a luxury! But, how do you hire a professional resume writer? Not all resume writers are equal in talent and experience. How do you make your choice? Here are a few guidelines to help you. Review work samples — Would you commission a custom painting without ever having seen the artist’s work? Would you hire an advertising agency to promote a new product without having reviewed examples of past ad campaigns? Of course not! Resume writing is a craft that requires a very unique blend of creativity, writing skills, and current knowledge of the job market and constantly changing trends. True professional resume writing firms never use templates. Each and every resume they create is as unique as the individual client. While it won’t be identical to your future resume, you can still tell a lot about the quality of work produced by viewing examples of past projects. Many resume writers publish examples of their work online and a handful are contributors to published books on resume writing. Before selecting a resume writer, review their work and be certain you are comfortable with the quality, general style, and diversity of the examples. Check credentials — There are several national organizations devoted to the education and professional development of resume writers. Each of these organizations offers their own version of training and certification programs. While there are good writers who remain uncertified, choosing a certified resume writer ensures that you will be working with a trained, experienced, tested professional. Do be aware that some certifications are more rigorous than others. The best have prerequisites for writers, test various areas of competence, use a blind grading process, and have CEU requirements to maintain certification. Check references — There is a very valid, honest reason that many professional resume writers will hesitate when asked to provide references. Professional ethics and client confidentiality concerns prevent those of us who care about such things from providing the names of past clients. However, most professionals who are able to will provide testimonial letters written by past clients, using just the clients’ initials, location, and job title or industry to help protect their clients’ identities. LinkedIn profiles are another great place to look for references from past clients. If the writer you are thinking of working with has a LinkedIn presence, past clients may have voluntarily written references, and in these cases, the references are linked to a real person by name. Be extremely wary of working with a professional resume writer who is unable to provide you any references. Have a written agreement and understand what is included — The agreement doesn’t need to be fancy or written in legalese, but it is always a good idea to have a written agreement. That way, you can be sure that you clearly understand the resume writer’s process and policies, and be sure that there are no misunderstandings about what is to be delivered and what the charges will be. Does the writer offer other services? Is he or she able to assist you with job search letters or other documents? Are they included in the fee or separate? Will you be given access to the computer files so that you can send your resume electronically or make minor updates yourself? Are there any other value-add services bundled with the project? Can the writer assist with future resume updates? Does the writer offer any other services that you might need, such as resume distribution or job search coaching? How does the writer gather information to write the resume?
What if corrections or changes are needed before you can use the resume? What are the fees associated with all of this and what is the payment schedule? Make sure you know the answers to these questions before you hire a writer. Understand the guarantee — Remember that a resume is a tool, and even the best tool in the world will be ineffective if it is used inappropriately. Once a resume has left the resume writer’s office, it is completely out of that writer’s control how that resume will be used-or not used. If a writer claims to guarantee a job or even interviews, be wary and read the fine print closely. While some might try to offer this guarantee with good intentions, most know it isn’t a realistic guarantee and will make you jump through hoops to prove how you have used the resume before allowing you to collect. Others more realistically guarantee that you will be satisfied with the quality of the service and the deliverables. Whatever the guarantee, if any, just be sure you understand it. Think and plan ahead — It is not a good idea to procrastinate! If you are currently in a job search or are expecting to conduct a job search soon, don’t put off hiring a professional resume writer until you have a job that you want to apply for or have a recruiter requesting it. Quality takes time and the truly good resume writers are in demand and usually booked in advance. Give yourself time to research and select the best writer for the job and then plan for at least an additional two weeks for turnaround of the finished project. And finally… Understand that you will get what you pay for — In discussing certifications and the need to check work samples, I alluded to this issue. In most states there are no licensing requirements for a resume writer. Anyone with a computer can put up a website, and start calling himself a professional resume writer. Sadly, there are many examples of unqualified people doing this and unknowing job seekers who have been “burned” by them. Does the person you are thinking of hiring have a credible web presence? Do they belong to professional associations? Attend regular trainings and conferences? Have articles they have written or example resumes that have been published? In short, not all resume writers are equal, and those who are the experienced, respected experts in the field charge appropriately for their craft. The fee range is pretty broad, but it would not be uncommon to pay somewhere in the $400-$1200 range to have a professional resume written. Generally, the complexity of your project will have an impact on the fee charged. Some charge more and some charge less, but if it is significantly less, you might want to ask yourself why that is. Does the writer really have the experience he or she claims to have? Be especially wary about working with some of the high-volume companies that outsource all the work to inexperienced writers to whom they usually pay ridiculously low wages to produce resumes of questionable quality. Some even outsource the projects overseas, to writers who do not speak English as a first language. It is your career and all your career dreams at stake! Your resume is not the place to cut corners. It is well worth the extra money to pay for the quality and experience of a true professional resume writer.

Saturday

Individual product decision(Mountain Dew)

Product

A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods.. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.



Introduction


Mountain Dew is healthier soft drinks.
Mountain Dew is a drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 40s, then by the Minge family in Fayetteville, North Carolina and across the United States in 1964.When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque.
As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products.


Product Attributes


The product attributes like shape of the bottle, color of the drink, labeling and packing are uniquely designed which actually shows the quality of Mountain Dew. The product attributes were so attractive that it really helped Mountain Dew strongly entering into the existing CSD market of Bangladesh


Quality Product

Mountain Dew is providing the quality citrus soft drink. They are strictly meeting the updated ISO standards, hence meeting the quality needs properly. Apart from this, they have hired specially trained quality employees who are always involved in the quality checking of the product through out the manufacturing process.
For example: Two soft drink Mountain Dew and Sprite, here maxi Mountain Dew customer choice the Mountain Dew soft drink. Because of Mountain Dew quality is better then the Sprite.


Feature


A product can be offered with varying features. A stripped down model one without any extras is the starting point.

For Example:

Mountain Dew creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.



Actual product


Mountain Dew is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural soft drink, Core benefit: It is the 85% healthier soft drink





Design


Mountain Dew bottle style and design is more attractive then other soft drink bottle. Its style can be eye catching. Its design more effective the customer mined.



Branding


A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Mountain Dew soft drink. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Mountain Dew”.

For example: When a consumer buys a soft drink he/she prefer Mountain Dew soft drink. Because, brand name.



Packaging


Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.

Mountain Dew is Soft drink packaged in plastic or Can containers.


Labeling

Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.

Production date Batch No SP Expire Date
1-02-2010 25063021012 10(b) 31-12-2012





Product support service


Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.

Mountain dew soft drink provide some facilities their customer like:

1. 1liter Mountain Dew soft drink are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.



Conclusion


The Mountain Dew is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘MTN DEW, in mid-May.

Individual product decision (Coca Cola )

Introduction


As the world's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.



Product Attributes

Developing A product involves defining the benefits that it will offer. This benefits are communicated and delivered by product attributes such as quality features and style design.

Product Quality:

The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

Product Features:

A product can be offered with varying features. A stripped down model one without any extras is the starting point.

For Example:

Coca Cola Company creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.

Product Style & Design:

Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eyes catching or yawn producing. A sensational style may grab attention and produce pleasing aesthetics but it does not necessarily make the product perform better. Unlike style, design is more than skin deep it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks.
Design begins with a deep understanding of a customer needs. More than simply creating product or service attributes it involves shaping the customer’s product use experience.

For Example:
Coca Cola provides higher performance quality than other soft drink. It has good taste, high quality, exclusive feature & eye-catching style.


Brand:

A name term sign symbol design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates then from those of competitors.

For Example:

Most of the consumers would perceive a bottle of Coca Cola as a high-quality, expensive product. But the same soft drink in an unmarked bottle would likely be viewed as lower in quality & consumer would unwilling to buy.


Packaging:

The activities of designing and producing the container or wrapper for a product.

For Example:

In its quest for a refreshing, more relevant new look, Coca Cola created on less than 35 new domestic & international design. So consumer more attractive to Coca Cola.


Labeling:

Labeling range from simple tags attached to products to complex graphics that are part of the package.


For Example:

Coca Cola recently redrafted the graphics on its soft drink as a part of a broader effort to give the brand more meaning & social relevance to its youth audience.
Its Labeling has been affected in recent times by unit pricing, open dating & nutritional labeling.


Product Support Services:

Customer service is another element of product strategy. In this case Coca Cola provides information in web, net & other source for the shake of consumer.



Conclusion


The Coca-Cola Company is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘Plant Bottle’, in mid-May.

Individual product decision (PRAN DRINKING WATER)

Product




A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods. Anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy want or need. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.


Introduction

Drinking water is not mineral water


Each of the world-famous manufacturers of mineral water has a long history of its own test of water purity printed on each bottle for many years. The objective of a manufacturer is to keep the original water purity intact when it is bottled. Drinking water manufacturers adhere to a different ideology. First, that the value of artificial water purity. To achieve the objective, subject the water to a purification method that sometimes heavy to be distilled. Then we add some salt. The consumer becomes even more confusing because the terminology is most relevant for mineral water. You can take a guess and try to classify the tap water is cleaned once chlorine, filtered and softened. It's like cleaning the filter through the kitchen on an industrial scale.


Manufacturers of drinking water have been very jealous of the success of brands of mineral water with medicinal properties. They have been trying to do an impression of your products as pharmaceuticals, natural, ecologically pure etc. The minerals in drinking water does not always get along in terms of physiology. Any school student who did well in a chemistry course you can calculate the dose of calcium salt, magnesium and hydrocarbon. For example, making mater by a technique that mimics the natural formation filtering the water with carbon dioxide through the marble and limestone. Then it could be enriched with diplomatic limestone, magnesium and calcium as a natural water. The sodium chloride content was significantly reduced. There have been several attempts to stop water production and in the world, but without success due to low production costs.

Moreover, specialists' opinions on water purification process vary considerably. While it is purified of toxic substances and the various s salts, water might also purchase some noxious properties. That's what exactly happened in the case artificial, developed carcinogens in the water after Ozona ion "home teeth whitening".

Product and Services Attributes


Quality: Pran quality is a direct impact on service performance, it is the closely linked to customer value and satisfaction. Without quality a product do not satisfy the customer. Pran is a best quality product. Compare Pran and other product we see that Pran is the best.

For example: Two mineral water Pran and Aqua, here maxiPran customer choice the Pran mineral water. Because of Pran quality is better then the Aqua.

Feature: Pran can create higher-level of models by adding features. It has varying features. The Pran with a rich list of feature ideas.

Actual product: Pran is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural drinking water, Core benefit: It is the 99% mineral drinking Water.

Design: Pran bottle style and design is more attractive then other mineral water bottle. Its style can be eye catching. Its design more effective the customer mined.

Branding



A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Pran mineral water. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Pran”.

For example: When a consumer buys a mineral water he/she prefer Pran mineral water. Because, brand name.

Packaging

Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.

Pran Bottled water is drinking water packaged in plastic or glass containers. The dominant form is water packaged in new Polyethylene terephthalate bottles and sold retail. Another method of packaging is in larger high-density polyethylene plastic bottles, or polycarbonate plastic bottles, often used with water coolers.

Labeling


Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.

Product support service:

Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.

Pran drinking water provide some facilities their customer like:

1. 5liter pran drinking water are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.

Monday

Global Recession

A country’s economy is said to be in a recession when the GDP (Gross Domestic Product) falls below 5-10 per cent, lasting for two or more quarters consecutively. The GDP can be defined as the total market value of services, goods, investment and labour within a country in a given period of time, which is usually one year. Generally speaking, it is said that a recession is a less severe downturn in the economy, and it has a tendency of getting resolved faster.
To some economists, a recession is an economic downturn that lasts for about 6 months to 1½ years, while a depression can be defined as a sharp downturn lasting a number of years. To other economists, a recession occurs when 4,000,000 – 5,000,000 people are unemployed for a period of 6-18 months, whereas a depression occurs when 7,000,000 – 8,000,000 people are unemployed for a longer period of time lasting years.
Recession, in fact, means different things to different people. For example, according to retailers, a recession means a fall in sales, although they do not agree whether it is a 5 percent or a 20 percent drop. To stockbrokers, it means a fall in the prices of stocks. For manufacturers, on the other hand, industrial production is the criterion.
Global recession starts affecting Bangladesh's economy
Bangladesh began to feel the pinch of the ongoing global economic downturn as the country's export sectors and overseas employment have been affected lately, though officials termed it "temporary."
Bangladesh's Finance Minister AMA Muhith on Sunday admitted that there has been a negative impact of the global recession on the country's sectors of jute, jute goods, knitwear and woven clothing, frozen food and many other sectors.
"The impact of recession is becoming visible gradually...It's slowly affecting all the sectors," the finance minister told reporters here after a meeting with a delegation of knitwear manufacturers and exporters.
This is the first time that a high-ranked government functionary has admitted that there has been a knock-on effect of global economic recession on the country's major export sectors, leading English-language daily The Financial Express said.
According to the statistics of the Export Promotion Bureau (EPB), Bangladesh's export earning in December 2008 dropped by over 10 percent due to declining demand and prices in global markets.
The export orders from the country's main export markets -- Europe and the United States -- have declined modestly due to the global economic meltdown, EPB officials said.
President of the Bangladesh Knitwear Manufactures and Exporters Association (BKMEA) Fazlul Hoque said exports from knitwear, the country's largest exporting item that witnessed robust growth for years, went down by 2.5 percent in December 2008.
But he said the shipment slumped by 25 percent in real term in the month while the trend of export orders shows no sign of bouncing back for at least the next three months.
Besides, the raw jute and jute goods exports in Bangladesh, the largest exporter of raw jute and jute products in the world, declined by 6.84 percent and 12.47 percent respectively in the first five months of the current 2008-2009 fiscal year (July 2008-June 2009).
Meanwhile, the country also experienced a sharp fall of 45 percent in manpower export in January due to declining demand in some Middle East countries which downsized their development activities amid the financial slowdown.
The country's inflow of remittance, which plays a significant role in the economy, is mostly contributed by the country's millions of overseas workers.
However, the finance minister made an optimistic observation that the impact of the global recession will be "temporary" and the government is gearing up its efforts to face the challenge.
He said a committee to counter the fallout is being formed and the first meeting of the proposed public-private body would be held by the end of this month or early next month.
The government earlier also asked the garments and textiles manufacturers to give proposals to recommend measures to tackle the impacts of the global economic crisis on the sectors.
Finance Minister AMA Muhith said the government will evaluate the proposals including the demand of increasing cash incentive for the apparel export.
Meanwhile, Bangladesh's Textile and Jute Minister Abdul Latif Biswas on Sunday said the government will soon adopt a coordinated strategy to safeguard the textile and garments industry from the shocks of financial meltdown.
The government will move fast to address the problems, he said at an inaugural ceremony of a textile and garment machinery exhibition here.



Bangladesh's tax revenue miss target as global recession constricts major source
Bangladesh's tax revenue income in the immediately past fiscal year ending in June fell short of target by around 1.19 percent as the world economic recession constricted imports growth, chopping off big slice of earnings from customs duties, officials said on Monday.
According to provisional statistics of the country's National Board of Revenue (NBR), the board collected 523.71 billion taka ( about 7.48 billion US dollars) in tax revenues in the last 2008- 09 fiscal year (July 2008-June 2009).
Bangladesh's total revenue collection target in the 2008-09 fiscal year was earlier set at 693.82 billion taka, of which the government set a tax revenue target of 545 billion taka.
Later on in May this year, the tax revenue target was reduced to 530 billion taka following a sluggish trend in earnings of import duties amid a volatile global economic situation.
Director (Research and Statistics) of the NBR, Sachindra Nath Sarker, said the fall in import duties was due mainly to decline in customs and supplementary duties, triggered by a big prices erosion of imported goods in the global market in context of financial tsunami.
The provisional statistics of the NBR, however, showed tax revenue earnings of the country was 10.41 percent higher than the collections in the previous 2007-08 fiscal year (July 2007-June 2008).
The South Asian country's tax revenue income in the previous 2007-08 fiscal year stood at 474.35 billion taka, with nearly 27 percent growth over that of the 2006-07 fiscal year.
"We missed a large sum of customs and supplementary duties because of price fall of imported items," a senior official in the customs department under the NBR said, requesting to be unnamed.
He said the NBR data showed the country's tax revenue earnings growth steadily decelerated from 19.80 percent in the first quarter of 2008-09 fiscal year to 13.24 percent in the first half and 12.21 percent in the first nine months.
However, of three major revenue wings including income tax, customs and value added tax (VAT), the official said earnings from the customs department, which accounts for more than 40 percent of the NBR's annual tax revenue collections, was 5.19 billion taka less than the revised target of 213.22 billion taka in last 2008- 09 fiscal year.
Apart from this, the provisional data showed earnings from VAT also fell short of target with around 4.55 billion taka in the last 2008-09 fiscal year, largely because of shortfall of supplementary duty collection.
The official of customs department said if the sliding trend in tax revenue collections continue, the government will face problem managing finance for its current 2009-10 fiscal year's budget.
Bangladesh Parliament last month passed 1.14 trillion taka ( about 16.5 billion US dollars) national budget for the current 2009-10 fiscal year began from July 1.
The budget set a revenue earning target of around total 794.60 billion taka for current fiscal year. Of total, the tax revenue collection target for the country's revenue board has been set at 610 billion taka. (1 US dollar equals about 70 taka)
Bangladesh Garment Trade Hit Hard by Global Recession, Seeking Aid
A garment-industry executive in Bangladesh says the global economic downturn has cost 50,000 garment workers their jobs, and he wants the government to provide financial support for the industry.
The president of the Bangladesh Garment Manufacturers and Exporters Association, Abdus Salam Murshedy, says factory owners also need more than $425 million from the government to pay salaries and bonuses due this month. Otherwise, he says, further layoffs may be necessary.
Garment manufacturing is the largest and most important sector of Bangladesh's economy. The $12 billion-a-year industry account for more than three-quarters of the nation's exports and foreign-exchange earnings.
Murshedy told reporters in Dhaka Thursday there have been major job losses due to 107 factory closures in recent months, even though trade statistics show the industry's overall performance improved during the last (2008-09) fiscal year.

Global Financial Recession & Bangladesh RMG exports
Garment exporters and major buyers say the global economic crisis will not affect Bangladesh’s ready made garment sector as it exports mainly basic products.
“Buyers will flock to Bangladesh for cheaper RMG products as major competitors such as China, India and Vietnam make mainly high-end garments,” said an official of a buying house, requesting anonymity. He said the sales of cheaper RMG products increased both in Europe and the US by 20 percent following the global financial turmoil. Manufacturers said only 5 percent of Bangladesh’s ready made garments are high-end.
KI Hossain, a local buyer, said the global financial recession might be a boon for Bangladesh and a bane for competitors. “The number of orders we are receiving from foreign buyers is still high as the buyers now look to cheaper RMG products,” he said.”I don’t see any negative impact of the financial turmoil on the export of Bangladeshi readymade garments,” said a senior official of an international buying house in Dhaka.
Talking to The Daily Star, Ghulam Faruque, chairman of SQ Group, one of the largest sweater exporting groups in Bangladesh, said: “Till now, the situation is good as the flow of foreign orders has been the same. It was rather higher in some cases”. “The bad impact of the global recession may be felt in February or March if the situation in the western financial markets does not improve,” Faruque said.
KM Rezaul Hasanat, managing director of Viyellatex Group, said the buyers of high-end ready made garments of India and China would now outsource products from Bangladesh. The orders are usually low from August to October and start peaking up from November. “So, we should not be worried about orders,” Hasanat said. He cautioned that some ’so-called’ buyers might want to take the opportunity of the recession. “They may demand rebates or concession. We must handle such a situation smartly,” Hasanat said. He said he did not receive any fewer orders than before.
A recent study of the International Monetary Fund (IMF) said Bangladesh’s abundant and relatively low-cost labour made it an attractive destination for investors. “Its success in the garment industry, which was the starting point in the industrialisation process for many of the East Asian economies, will make it attractive to investors as will its growing domestic market and good access to the huge Indian market,” said the IMF study report. According to the study released a week ago, “Although competition is becoming more intense, Bangladesh’s strong market position does not look like diminishing in the short term.”
Bangladesh set an export target at $16.298 billion for fiscal 2008-09, with the readymade garment sector to earn the highest amount of foreign currency. Of $16.298 billion, $12.267 billion is expected to come from two main sub-sectors of RMG: knitwear and woven.
How can our governments work together to overcome the global recession?
Combine the finest minds in the field of Economics, Banking and Finance from all over the world and get them to agree a way in which we can tackle the problem, without political bias.
A politically neutral discussion with these experts, over the course of however long it may require, may be a better way to come up with a solution - as opposed to gathering World leaders to discuss a solution in one day to an infinitely complex issue. Remember that Governments may choose to pursue their own political ambitions - as opposed to the most suitable economic strategy - when deciding on policies. This can, in itself, have a disastrous effect on the economy
This is a problem that needs a very long term solution; in other words longer than a usual term for a President or Prime Minister. I dread to think of any proposed solutions made by a current leader (and agreed in G20) to be ignored by his/her successor simply because of a difference in his/her own political ideals.
We have numerous types of financial systems all over the world, each with different regulatory systems. I think maybe having cohesion and standard protocols in terms of finance and banking internationally may prevent such disaster in the future.
Look at the US for examples. There are 2 regulatory systems for banks; The Office of the Comptroller of the Currency, and The Fed (which has joint responsibility with State Banking Authorities). These 2 parties have overlapping jurisdictions when it comes to banks in the US. Furthermore, you also have the Securities and Exchange Commission overlooking the securities market.
I am no expert, but I know that having such a complicated regulatory system in the US can give rise to several problems which can lead to a financial crisis.
Maybe if we can set international standards by which ALL financial intermediaries can adhere to, it would perhaps be slightly easier to monitor and regulate financial systems all over the world, and hence equipping governing bodies with better means to prevent financial crisis from occurring.
With better monitoring, we can tackle the following factors:
1) Increases in Interest rates
2) Increases in uncertainty
3) Asset Market effects on Balance sheets
4) Problems in the Banking Sector
5) Government Fiscal Imbalances
6) Asymmetric information (e.g. adverse selection & moral hazard)
All of which are contributory factors in a financial crisis.

ADB projects 5.2pc GDP growth for Bangladesh
The Asian Development Bank (ADB) forecast Bangladesh's economic growth at 5.2 percent for the current fiscal year (2009-10), down from nearly 5.9 percent the previous year.
The ADB report blames the effects of global slowdown on exports and remittances and a low consumer spending and domestic demand for this downturn in growth.
“GDP growth is forecast to slide further to 5.2 percent in fiscal 2009-10 as the global economic slowdown persists with continued moderation in external and domestic demand,” said the Manila-based international lender in Asian Development Outlook (ADO) 2009 report, released Tuesday.
The report is an ADB's flagship annual economic publication. This year's report has forecast economic expansion in developing Asia to come in at 3.9 percent, up from the 3.4 percent predicted in March. In 2010, the growth projection is likewise upgraded to 6.4 percent from 6 percent. Stronger growth in East Asia and South Asia underpinned the improved prospects.
Prospects for South Asia improved to 5.6 percent this year, up from the previous forecasts of 4.8 percent as the outlook for five of the eight sub-regional economies were upgraded.
The sub-region's limited reliance on trade partly shielded it from the adverse effects of the global slump. Emerging signs of a recovery in private business confidence and a continued large fiscal stimulus announced in the July 2009 budget helped bolster India's projected economic expansion to 6 percent this year, upgraded from 5 percent in March. Bleaker prospects are projected for the Maldives, on account of weak tourism receipts, and for Pakistan and Sri Lanka due to tight domestic demand and the weak global economy.

Thus, there is hardly any cushion available to Bangladesh to mitigate the adverse impact of the ongoing recession. The purpose of this write up, however, is not to come up with policy suggestions for addressing the current debacle. This would call for a separate and serious professional exercise. As a matter of fact, a number of areas requiring policy interventions towards raising the competitiveness of domestic export-oriented sector and enhancing trade related capacity building have already been identified and put on the table. The task now is to seriously get on with the business of implementing the agendas. The upshot of the above discussion is to reemphasize that in the coming months and years Bangladesh’s increasingly globalized economy will, of necessity, have to be adequately prepared to face the consequences of the fluctuating fortunes of the global economy. The current debacle suffered by Bangladesh’s export sector should transmit appropriate signals to the country’s policy makers to the effect that it is only from strengthened global integration that Bangladesh stands to benefit in the context of her increasingly globalized economy; failing this, the price to be paid will rise in direct proportion to the degree of the country’s lack of preparedness. The ongoing global recession should thus serve Bangladesh both as a wake-up call, and as an warning bell.

Thursday

Relationship Marketing

Introduction:-

Marketing means anything that we do to satisfy our customer at a profit. The main objective of marketing is to attract and retrain customers. Simply, we say that, marketing means to attract and retain customers at a profit. So, marketing is customer based. But, the history of marketing tells that, the idea of marketing was continuously changing and it took many different forms at different ages. In these ages there many concepts related to marketing came such as production concept, product concept, selling concept, marketing concept.

Before introducing this production concept marketing activities that is selling and buying were confined to the familiar persons, which were termed as relationship marketing. As the buyer was keen to assure the quality of the products so they went to their acquainted persons and at the same time the seller also wanted their customers to come to them again and again. Hence, they established a relationship with the customers and this is known as relationship marketing.

But after introducing mass marketing the use of relationship marketing began to disappear. The new discovery in marketing system diminished the importance of relationship marketing. Due to the increase of competition in today’s business world, the importance of relationship marketing is immensely felt by the companies. Even they appoint some relationship managers to make the relationship strong. Now, to survive in the competitive market, relationship marketing can be used as an effective tool.

Relationship Marketing:-

Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.

Relationship Marketing is an approach which emphasizes the continuing relationships that should exist between the organization and its customers. It emphasizes the importance of customer service and quality and of developing a series of transactions with consumers.

Transaction marketing and Relationship marketing:-

The aim of relationship marketing is to extent the buyer and seller relationship. On the other hand, transaction marketing involves a single short time exchange with a distinct beginning and ending. So in order to get a clear idea about the distinction between the two terms, some important points have been given below:

1. Transaction marketing put emphasis on short term focus, while relationship marketing on long term focus.

2. In transaction marketing the customers are prone to be more sensitive to price, whereas in relationship marketing they are less sensitive to price.

3. In transaction marketing quality of products is important; on the other hand, in relationship marketing quality of interaction is more important.

4. Transaction marketing cares for monitoring market share, but relationship marketing takes care of managing the customer base.

5.

Evolution of relationship marketing theory:-

Relationship marketing has a brief history through which it came to a being. At first, Bound Jackson applied the term relationship marketing in 1970. Then the researchers both in the USA and Europe expected the concept relationship marketing and came up with the different theories at different times. But the term relationship marketing was introduced as an influential in the business world during 70s and early 80s.

With the passes of time the concept ‘customer lifetime value’ has been discovered and it emphasis on the retaining the customers rather than attracting new customers. To maintain ‘customer lifetime value’ depends mostly on relationship marketing.

Elements of relationship marketing:-

The tools that are used for implementing relationship marketing in an organization are considered as elements of relationship marketing. These are given below:

1. Financial Bond:-

In order to retain the customers, the company often provides their customers with different financial facilities that encourage them to buy their products and these facilities helps to create a bond between them and it is termed as a financial bond. It always doesn’t serve the purpose of the company.

2. Social Bond:-

Socials bonds are some tools of relationship marketing. It plays an important role in ongoing exchange of the partners. This bond can be made strong through multilevel contacts among parties. Social bonds include these most important elements such as promise, trust and commitment.

a) Promise:-

Promise plays an important role in retaining the customers in relationship marketing. To give assurance to the customers promise must be given and at the same time it must be kept. Otherwise, the evolving relationship cannot be maintained and enhanced. Keeping promises is an important way of attaining customer satisfaction.

b) Trust:-

No relationship marketing is possible without the trust of the customers. To build good relationship with customers’ marketer need to create trust among the customer. So, their must be a belief in the other partner’s worthless. If trust is absent in relationship marketing, relationship will break.

c) Commitment:-

Another significant element of social bond is commitment. To develop mutually beneficial relationship both effective commitment and calculative commitment are prerequisite.

Activities of relationship marketing:-

To create a strong relationship marketing program a marketer should perform one or more of the following functions:

  1. Social reinforcement:-

Social reinforcement is to be provided. It indicates to a customer’s esteem and affiliation needs. For example, many banks insurance companies sent calendars to their clients at New Year.

  1. Reassurance:-

The second function is reassurance which involves the concepts of trustworthiness. It helps to make the relationship strong. For example, some automobile companies call their customers if their vehicles serve better or not to provide reassurance to their customers.

  1. Benefit reinforcement:-

To tell a customer about a beneficial sight of a product is known as benefit reinforcement. For example, the salesman remains his customer of the standard and durability of his product.

  1. Solve customer problems:-

Another function of relationship marketing is to solve customer problem. It helps to enhance the relationship among them. For example, a doctor may recommend his patient to another doctor concerned with the particular disease.

  1. Customization:-

Customization is one of the functions that comprise relationship marketing. It performs to meet the need of their customers. For example, the Toyota company provides their product to the according to their wants or choice.

  1. Service enhancement-

To deal with the customers in a loyal or cordial way is termed as a service enhancement. The purpose of the service enhancement is to improve the bond between them.

Relationship marketing in Bangladesh:-

In Bangladesh many organizations both service and manufacturing are applying several marketing activities as a part of their business process. But mostly they are of transaction at nature and now-a-days some of the companies in Bangladesh have started to use relationship marketing approaches in the highly competitive market. The existing relationship marketing practices in Bangladesh are Operational of Pepsodent free dental clinic, recipe competition; package “cell phone services” to the corporate clients, sending greeting cards to individual clients, volume based trade discount to the retailers, sibling plan of schools etc.

The importance of adapting relationship marketing in Bangladesh is given below:

1. Bangladesh being a small market is becoming more and more difficult to retain the customers, as more and more organizations are built and to survive in the competitive market there is no alternative to relationship marketing.

2. To convince the educated and conscious customers who are in search of better service, relationship marketing is the most effective process.

3. For fierce competition it is important for the organizations to pay more attention in creating strong relation with their customers. Because, in the competitive situation options are available to the customers. To retain the existing customers’ relationship marketing has more alternative.

4. The reason why relationship marketing is important in Bangladesh is less brand loyalty of customers. The company can make his customers brand loyal to ensure their repeat purchase.

5. Relationship marketing is important to make customers less price sensitive. As most of the buyers in Bangladesh have less purchasing power and are price sensitive buyers. So the companies should pay more importance on establishing relationship marketing.

Conclusion:-

It is considered that relationship marketing is a paradigm shifted from the conventional marketing mix approach. Now in the highly competitive market, retaining the existing customers is more important than attracting new customers. So marketers are now creating strong relationship with their clients by applying many relationship marketing tools. Relationship marketing helps to retain current customers. To survive in the competitive market especially in Bangladesh an organization will have to depend completely on relationship marketing that will certainly attain a competitive advantage over its rival.