Product
A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods.. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.
Introduction
Mountain Dew is healthier soft drinks.
Mountain Dew is a drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 40s, then by the Minge family in Fayetteville, North Carolina and across the United States in 1964.When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque.
As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products.
Product Attributes
The product attributes like shape of the bottle, color of the drink, labeling and packing are uniquely designed which actually shows the quality of Mountain Dew. The product attributes were so attractive that it really helped Mountain Dew strongly entering into the existing CSD market of Bangladesh
Quality Product
Mountain Dew is providing the quality citrus soft drink. They are strictly meeting the updated ISO standards, hence meeting the quality needs properly. Apart from this, they have hired specially trained quality employees who are always involved in the quality checking of the product through out the manufacturing process.
For example: Two soft drink Mountain Dew and Sprite, here maxi Mountain Dew customer choice the Mountain Dew soft drink. Because of Mountain Dew quality is better then the Sprite.
Feature
A product can be offered with varying features. A stripped down model one without any extras is the starting point.
For Example:
Mountain Dew creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.
Actual product
Mountain Dew is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural soft drink, Core benefit: It is the 85% healthier soft drink
Design
Mountain Dew bottle style and design is more attractive then other soft drink bottle. Its style can be eye catching. Its design more effective the customer mined.
Branding
A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Mountain Dew soft drink. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Mountain Dew”.
For example: When a consumer buys a soft drink he/she prefer Mountain Dew soft drink. Because, brand name.
Packaging
Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.
Mountain Dew is Soft drink packaged in plastic or Can containers.
Labeling
Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.
Production date Batch No SP Expire Date
1-02-2010 25063021012 10(b) 31-12-2012
Product support service
Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.
Mountain dew soft drink provide some facilities their customer like:
1. 1liter Mountain Dew soft drink are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.
Conclusion
The Mountain Dew is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘MTN DEW, in mid-May.
Saturday
Individual product decision (Coca Cola )
Introduction
As the world's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Product Attributes
Developing A product involves defining the benefits that it will offer. This benefits are communicated and delivered by product attributes such as quality features and style design.
Product Quality:
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
Product Features:
A product can be offered with varying features. A stripped down model one without any extras is the starting point.
For Example:
Coca Cola Company creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.
Product Style & Design:
Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eyes catching or yawn producing. A sensational style may grab attention and produce pleasing aesthetics but it does not necessarily make the product perform better. Unlike style, design is more than skin deep it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks.
Design begins with a deep understanding of a customer needs. More than simply creating product or service attributes it involves shaping the customer’s product use experience.
For Example:
Coca Cola provides higher performance quality than other soft drink. It has good taste, high quality, exclusive feature & eye-catching style.
Brand:
A name term sign symbol design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates then from those of competitors.
For Example:
Most of the consumers would perceive a bottle of Coca Cola as a high-quality, expensive product. But the same soft drink in an unmarked bottle would likely be viewed as lower in quality & consumer would unwilling to buy.
Packaging:
The activities of designing and producing the container or wrapper for a product.
For Example:
In its quest for a refreshing, more relevant new look, Coca Cola created on less than 35 new domestic & international design. So consumer more attractive to Coca Cola.
Labeling:
Labeling range from simple tags attached to products to complex graphics that are part of the package.
For Example:
Coca Cola recently redrafted the graphics on its soft drink as a part of a broader effort to give the brand more meaning & social relevance to its youth audience.
Its Labeling has been affected in recent times by unit pricing, open dating & nutritional labeling.
Product Support Services:
Customer service is another element of product strategy. In this case Coca Cola provides information in web, net & other source for the shake of consumer.
Conclusion
The Coca-Cola Company is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘Plant Bottle’, in mid-May.
As the world's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Product Attributes
Developing A product involves defining the benefits that it will offer. This benefits are communicated and delivered by product attributes such as quality features and style design.
Product Quality:
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
Product Features:
A product can be offered with varying features. A stripped down model one without any extras is the starting point.
For Example:
Coca Cola Company creates higher level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors products. Being the first producer to introduce a valued new feature in one of the most effective ways to compete.
Product Style & Design:
Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eyes catching or yawn producing. A sensational style may grab attention and produce pleasing aesthetics but it does not necessarily make the product perform better. Unlike style, design is more than skin deep it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks.
Design begins with a deep understanding of a customer needs. More than simply creating product or service attributes it involves shaping the customer’s product use experience.
For Example:
Coca Cola provides higher performance quality than other soft drink. It has good taste, high quality, exclusive feature & eye-catching style.
Brand:
A name term sign symbol design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates then from those of competitors.
For Example:
Most of the consumers would perceive a bottle of Coca Cola as a high-quality, expensive product. But the same soft drink in an unmarked bottle would likely be viewed as lower in quality & consumer would unwilling to buy.
Packaging:
The activities of designing and producing the container or wrapper for a product.
For Example:
In its quest for a refreshing, more relevant new look, Coca Cola created on less than 35 new domestic & international design. So consumer more attractive to Coca Cola.
Labeling:
Labeling range from simple tags attached to products to complex graphics that are part of the package.
For Example:
Coca Cola recently redrafted the graphics on its soft drink as a part of a broader effort to give the brand more meaning & social relevance to its youth audience.
Its Labeling has been affected in recent times by unit pricing, open dating & nutritional labeling.
Product Support Services:
Customer service is another element of product strategy. In this case Coca Cola provides information in web, net & other source for the shake of consumer.
Conclusion
The Coca-Cola Company is developing a new type of bottle that could replace at least some of the environmentally harmful plastic it and other beverage makers now use with more Earth-friendly material made from sugarcane and molasses. The company plans to announce details about the new package, called ‘Plant Bottle’, in mid-May.
Individual product decision (PRAN DRINKING WATER)
Product
A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods. Anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy want or need. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.
Introduction
Drinking water is not mineral water
Each of the world-famous manufacturers of mineral water has a long history of its own test of water purity printed on each bottle for many years. The objective of a manufacturer is to keep the original water purity intact when it is bottled. Drinking water manufacturers adhere to a different ideology. First, that the value of artificial water purity. To achieve the objective, subject the water to a purification method that sometimes heavy to be distilled. Then we add some salt. The consumer becomes even more confusing because the terminology is most relevant for mineral water. You can take a guess and try to classify the tap water is cleaned once chlorine, filtered and softened. It's like cleaning the filter through the kitchen on an industrial scale.
Manufacturers of drinking water have been very jealous of the success of brands of mineral water with medicinal properties. They have been trying to do an impression of your products as pharmaceuticals, natural, ecologically pure etc. The minerals in drinking water does not always get along in terms of physiology. Any school student who did well in a chemistry course you can calculate the dose of calcium salt, magnesium and hydrocarbon. For example, making mater by a technique that mimics the natural formation filtering the water with carbon dioxide through the marble and limestone. Then it could be enriched with diplomatic limestone, magnesium and calcium as a natural water. The sodium chloride content was significantly reduced. There have been several attempts to stop water production and in the world, but without success due to low production costs.
Moreover, specialists' opinions on water purification process vary considerably. While it is purified of toxic substances and the various s salts, water might also purchase some noxious properties. That's what exactly happened in the case artificial, developed carcinogens in the water after Ozona ion "home teeth whitening".
Product and Services Attributes
Quality: Pran quality is a direct impact on service performance, it is the closely linked to customer value and satisfaction. Without quality a product do not satisfy the customer. Pran is a best quality product. Compare Pran and other product we see that Pran is the best.
For example: Two mineral water Pran and Aqua, here maxiPran customer choice the Pran mineral water. Because of Pran quality is better then the Aqua.
Feature: Pran can create higher-level of models by adding features. It has varying features. The Pran with a rich list of feature ideas.
Actual product: Pran is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural drinking water, Core benefit: It is the 99% mineral drinking Water.
Design: Pran bottle style and design is more attractive then other mineral water bottle. Its style can be eye catching. Its design more effective the customer mined.
Branding
A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Pran mineral water. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Pran”.
For example: When a consumer buys a mineral water he/she prefer Pran mineral water. Because, brand name.
Packaging
Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.
Pran Bottled water is drinking water packaged in plastic or glass containers. The dominant form is water packaged in new Polyethylene terephthalate bottles and sold retail. Another method of packaging is in larger high-density polyethylene plastic bottles, or polycarbonate plastic bottles, often used with water coolers.
Labeling
Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.
Product support service:
Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.
Pran drinking water provide some facilities their customer like:
1. 5liter pran drinking water are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.
A product is defined as any thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods. Anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy want or need. Product is the key element in the overall market offering. Product include physical objects, services, events, persons, places, and organization.
Introduction
Drinking water is not mineral water
Each of the world-famous manufacturers of mineral water has a long history of its own test of water purity printed on each bottle for many years. The objective of a manufacturer is to keep the original water purity intact when it is bottled. Drinking water manufacturers adhere to a different ideology. First, that the value of artificial water purity. To achieve the objective, subject the water to a purification method that sometimes heavy to be distilled. Then we add some salt. The consumer becomes even more confusing because the terminology is most relevant for mineral water. You can take a guess and try to classify the tap water is cleaned once chlorine, filtered and softened. It's like cleaning the filter through the kitchen on an industrial scale.
Manufacturers of drinking water have been very jealous of the success of brands of mineral water with medicinal properties. They have been trying to do an impression of your products as pharmaceuticals, natural, ecologically pure etc. The minerals in drinking water does not always get along in terms of physiology. Any school student who did well in a chemistry course you can calculate the dose of calcium salt, magnesium and hydrocarbon. For example, making mater by a technique that mimics the natural formation filtering the water with carbon dioxide through the marble and limestone. Then it could be enriched with diplomatic limestone, magnesium and calcium as a natural water. The sodium chloride content was significantly reduced. There have been several attempts to stop water production and in the world, but without success due to low production costs.
Moreover, specialists' opinions on water purification process vary considerably. While it is purified of toxic substances and the various s salts, water might also purchase some noxious properties. That's what exactly happened in the case artificial, developed carcinogens in the water after Ozona ion "home teeth whitening".
Product and Services Attributes
Quality: Pran quality is a direct impact on service performance, it is the closely linked to customer value and satisfaction. Without quality a product do not satisfy the customer. Pran is a best quality product. Compare Pran and other product we see that Pran is the best.
For example: Two mineral water Pran and Aqua, here maxiPran customer choice the Pran mineral water. Because of Pran quality is better then the Aqua.
Feature: Pran can create higher-level of models by adding features. It has varying features. The Pran with a rich list of feature ideas.
Actual product: Pran is an actual product. Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core benefit of staying connected. It is the crystal clear natural drinking water, Core benefit: It is the 99% mineral drinking Water.
Design: Pran bottle style and design is more attractive then other mineral water bottle. Its style can be eye catching. Its design more effective the customer mined.
Branding
A combination of name, term, sign and symbol is called brand. Packaging involves designing and producing. Brand equipment are available the Pran mineral water. A brand name also help the buyers in many ways, a brand name helps consumers to identify the product. Brand name can impact the customer mind and that is “Pran”.
For example: When a consumer buys a mineral water he/she prefer Pran mineral water. Because, brand name.
Packaging
Packaging involves designing and producing the containers or wrapper for a product. The primary function of the package was to hold and protect the product. Now a days, numerous factors have made packaging an important marketing tool as well. Increased competition & culture on retail store shelves means that packages must now perform many sales tasks-from attracting attention, to describing the product, to making the sale.
Pran Bottled water is drinking water packaged in plastic or glass containers. The dominant form is water packaged in new Polyethylene terephthalate bottles and sold retail. Another method of packaging is in larger high-density polyethylene plastic bottles, or polycarbonate plastic bottles, often used with water coolers.
Labeling
Labeling range from simple tags attached to products to complex graphics that are part of the package. They perform several function at the very least the label identifies the product or brand such as the name Sunkist stamped on orange. The label might also describe several things about the product who made it, where it was made, when it was made, it’s contents, how it is to be used and how to use it safety. Finally the label might help to promote the brand support its positioning and connect with customer. For many companies labels have become an important element in broader marketing campaigns.
Product support service:
Customer service is another element of product strategy. A company’s offer usually includes some support service which can be a minor or a major part of the total offering.
Pran drinking water provide some facilities their customer like:
1. 5liter pran drinking water are more cheaper than 2liter or 1.5.
2. Company collect the information from the consumer by the seller or retailer.
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